Our DNA
Data Activ: Your Partner in Market and Social Research
Data Activ is a trailblazing research agency with a mission to redefine the market and social research landscape. Founded in Dar es Salaam, Tanzania, we have been helping clients grow for more than eight years, expanding across Kenya, Uganda, Rwanda, Burundi, and beyond.
Our Expertise: Unparalleled Insights from Decades of Experience
With more than three decades of combined experience between our leadership team, Data Activ has cemented its position as a trusted authority in research excellence. Our core team boasts a cumulative experience spanning East, West, Central, and South Africa, as well as the United Kingdom, enabling us to navigate the complexities of research and fieldwork with precision and mastery.
Our Legacy & Vision: Transformative Insights for Sustainable Growth
We embrace a legacy defined by our commitment to excellence, ethical practices, and continuous innovation. Our vision at Data Activ is to pioneer transformative insights that shape strategies, drive innovation, and ignite sustainable growth for businesses and organizations across Africa and beyond.
Our Mission: Data-Driven Excellence for Empowered Decision-Making
Our mission is to empower decision-makers with data-driven excellence, leveraging our expertise to deliver unparalleled insights that guide strategic direction, enhance brand reputation, and foster positive impact.
Our Values: Excellence, Integrity, Innovation, and Partnership
At Data Activ, our values are the pillars of our success. We are unwavering in our commitment to:
Excellence: We strive to deliver high-quality results that exceed expectations.
Integrity: We uphold the highest standards of ethics and professionalism.
Innovation: We embrace creativity and new ideas that challenge the status quo.
Partnership: We work collaboratively with our clients and stakeholders to achieve shared goals.
Our culture
At Data Activ, we are inspired by The Activist, an employee archetype that captures the core values of our culture. The Activist is creative, cooperative, data-savvy, and ambitious.
By identifying ourselves with ‘The Activist’ persona, we foster a common vision that motivates us to pursue excellence and deliver value to our clients.
The Activist reflects our commitment to challenge ourselves and achieve limitless Growth in everything we do.
Tom kyalo
Founder and Director of Strategy
Tom has 28 years of experience in business, sales, marketing and customer success in the UK and East Africa. He is a leader, a critical thinker and a planner who has achieved remarkable results in his previous roles. Some of his achievements include increasing revenues by 466%, developing a new digital media monitoring platform and designing an electronic database for multimedia data delivery. He is passionate about his work and always looking for new challenges and opportunities.
Augostine mutali
Director of Research and Projects
With more than eight years of experience in bespoke marketing and social research, Augostine is a driving force in integrated marketing, communications, and business strategies. Having traversed various African countries, Augostine brings a wealth of expertise and innovation to Data Activ. Augostine is more than a Research & Project Management Specialist – he's a visionary who thrives on creativity and entrepreneurship. His strategic mindset, analytical prowess, and problem-solving skills make him a force to be reckoned with in the realm of research and strategy.